Every free gift heads its own track. Every track sells that gift's product on its own, first for the buyer's own use, then to resell. And every track ends at the same place: DFY Lead Gen.
Lines are tracks. Stations are tiers. Climbing a line needs no call. The terminal is the one sale every line ends in, made on the strategy call.
Anything marked * is a proposal for you to ratify. Once you ratify a price it moves into that track's offer canon and loses the asterisk. Until then it never appears on a page a prospect can see.
| Track | Free | Standard | Whitelabel | Isolated product |
|---|---|---|---|---|
| 1 Voice Assistant | $0 | $49/mo | $249/mo | The assistant on the SaaS. $49 books meetings, upserts leads into their CRM, and removes the watermark |
| 2 AI Brain (OCP) | $0 | $99/mo* | $499/mo* | Free is the open-source protocol, self-hosted. Paid is hosting: one remote location every AI tool reads, plus RBAC |
| 3 ICP Leads | $0 | $99/mo* | $499/mo* | Sourceleads: 5,000 contacts/mo*, or 50,000/mo* resold under your brand. The free gift is one month of Standard |
| 4 List Verification | $0 | $39/mo* | $199/mo* | Outrich credits: 10,000 verifications/mo* |
| 5 Sequencer | $0* | $99/mo* | $499/mo* | LeadsBlaster sending, self-serve: Growth tier, 2,000 contacts/mo*. Proposed free gift: a cold sequence written for their ICP* |
| 6 Strategy Call | $0 | $297/mo* | $1,497/mo* | The generated GTM Asset Set plus AI SDR harnesses, kept current monthly |
| Tier 3, all tracks | $3,000/mo + pay-per-lead (rate ICV × close rate × 20%, $200 floor*) | DFY Lead Gen. Their product subscriptions keep the price they signed up at for life, and get every upgrade | ||
Whitelabel is about 5× Standard. That's the ratio your two ruled prices set ($49 to $249), applied to every track so resale margins stay consistent.
Prices end in 7 or 9. Your pricing canon puts charm pricing below the $5,000/mo band.
The free gift is one month of Standard wherever that works out (5,000 contacts free, then $99* a month for the same 5,000), so the upgrade feels like keeping what they already had.
A track's canon fills this template. It can't add a tier, merge two, or skip one. Prices shown are the Voice line's.
The first line with every price ruled. When the other tracks are priced, their canons copy this shape.
The engine. The assistant becomes one of the registry magnets the client's own outbound gives away, under the client's brand. Any $49 or $249 plan they hold keeps that price for life and gets every upgrade.
Next: the 90-day review.Resell it to anyone at any price under your own brand, self-serve through the SaaS. The reseller owns the relationship and the margin.
Next: they want leads for their own business.It books meetings: calendar integration inside the conversation. It upserts every lead into their CRM. And the watermark comes off, replaced by their own calls to action.
Next: they want to sell it to their own clients.Built from their site within about 60 seconds of their yes, installed on a short setup call, free forever, watermark on.
Next: they want it to book meetings, fill their CRM, or carry their own CTA.The speed proof from your transcript. The clock starts at the prospect's own reply, and every step on screen has to be a step the pipeline really runs. That honesty is the reason it persuades.
It's priced like a tool, not a hire. It books the meeting and drops the lead into the CRM while the owner is busy, which is a job someone would otherwise get paid for. The watermark removal comes in the same stack. It also replaces the home-services $5 and $39 tiers, so there's one paid decision.
The license pays for itself on the first end client. The market already charges $297 a month for templated AI web products sold to local businesses, so one resale clears it. Every client after that is margin.
Each surface makes one ask. Price comes up on exactly one call, the strategy call, and only for tier 3.
Cross into any track for free. Paid tiers surface the other tracks' gifts, and a new track always starts with its free gift, never with a charge.
Downsells keep the gift working. Someone who turns down DFY drops to tier 2 or tier 1, never to a discounted tier 3. Cancelling tier 1 drops to free with the watermark, never to nothing.
One step at a time. Get the result on the tier they're on and show it. Then the next tier is the obvious next step.
Two marks: the "Powered by" badge and the call to action that links out. The distributor's tier decides which brand they show.
| Who distributes the gift | Badge names | The CTA links to |
|---|---|---|
| SalesBlaster, in its own campaigns | A SalesBlaster brand (LeadsBlaster today) | That brand's setup calendar |
| A DFY client without the whitelabel CTA none today | A SalesBlaster brand | SalesBlaster's free gift, seeding our tier 0 in their market |
| A DFY client who is an early growth partner | The client's brand | The client's calendar |
| A tier 2 reseller | The reseller's brand | The reseller's choice |
| A tier 1 buyer, on its own site | No badge | The buyer's own CTAs |
| A tier 0 user, on its own site | A SalesBlaster brand | That brand's free gift |
Every delivered gift is a working product with a watermark on it. When a peer taps it, they land in tier 0 of the same track, and the gifts they deliver carry the watermark too. It's ADR-007's default law applied to the gift: the product is already running before anyone decides to buy.
Tier 3 multiplies this. Every DFY client's outbound hands our gifts to its own market. Under the default watermark, each of those gifts seeds our tier 0 there. Early growth partners keep that yield under their own brand, and the future watermark add-on is how that right gets priced.
No viral coefficient is claimed anywhere until the UTM contract has measured one.
The sweep prompt writes each of these into canon with the default shown, so the work isn't blocked. Each default stays a proposal until you rule.
Every * on this page. Ratifying moves a price into its track's offer canon. Default: they stay proposals and never reach a prospect.
Default: the billed lead is the unit the guarantee already counts, the Qualified Held Meeting. Rate: ICV × close rate × 20%, with a $200 floor*, set on the strategy call.
"Flat" comes out of every surface, since it's no longer true. Default: public copy says "monthly retainer, no setup fee". The per-lead fee and both amounts are revealed on the call. The "why not pay per call" FAQ comes down.
Default: covers every Standard or Whitelabel subscription a DFY client holds, for as long as that subscription stays active, with every upgrade. The retainer itself isn't covered.
Booking is part of $49. Default: canon and pages call booking the $49 upgrade. Cold email copy already sent is flagged for you, not rewritten.
Default: the call connects their self-hosted knowledge base. Hosted plus RBAC is the upgrade: shown on the call, priced in the product.
Some agencies had their calendar wired for free on setup calls. Default: keep those as delivered.
The price of swapping the DFY watermark CTA to the client's brand. Default: every DFY client signed before it's priced keeps it included.